Analyzes the Product DNA Graph to deeply understand the product’s value proposition, target audience, and market context. Based on this intelligence, it defines the core concept, messaging angle, and strategic positioning for the content.

Generates context-aware, platform-optimized scripts by leveraging product intelligence, campaign objectives, and tone guidelines. Ensures the narrative is concise, engaging, and aligned with the defined concept and brand voice.

Curates visual references, styles, and creative directions, and defines motion parameters such as camera movement, pacing, transitions, and visual continuity to ensure a cohesive and compelling visual experience.

Acts as the execution layer by interfacing with model adapters and media generation engines. Translates scripts and visual directives into final media assets (video, audio, imagery) with optimized performance and consistency.

Performs automated and rule-based quality checks to validate brand consistency, visual accuracy, audio clarity, timing, and technical compliance. Identifies and flags deviations before final output delivery.

Acts as the execution layer by interfacing with model adapters and media generation engines. Translates scripts and visual directives into final media assets (video, audio, imagery) with optimized performance and consistency.

Continuously evaluates historical performance data and engagement metrics to bias content generation toward proven high-performing patterns. Feeds optimization insights back into the system to improve future outputs and conversion rates.